NEWS RELEASE
21 November 2012
NEW BB CREAM OFFERS COMPLETE CARE
WITH A VELVETY SMOOTH FINISH
Achieve Flawless Look with Hada Labo’s 10-in-1 Air BB Cream
A quick makeup and protection for the skin is what most working
women want and a tube of BB Cream would just do the job most of the time. But
for some who still find the BB Creams in the market inadequate for their daily
usage, then the Hada Labo Air BB Cream may just be the BB Cream every woman is
looking for.
With the
Hada Labo Air BB Cream you can now achieve smooth and natural look. Upon
application of the Air BB Cream, your skin will get a distinctive feel, which
is smooth and velvety (which some describe as soft, smooth, silky yet powdery) as
well as a clear and matte appearance. Thanks to the innovative formulation
using the Silicone Elastomer Blend ingredient that gives the cream the ‘AIR’
light texture. It gives skin unparalleled comfort without leaving the feeling
of tackiness or greasiness. The ‘AIR’ texture also enables you to glide the
cream onto your face effortlessly. It produces a soft-focus effect on the skin
to give it a natural look yet with a good coverage.
This is definitely a revolutionary new BB Cream that is perfect
for all working women, offering a quick all-in-one solution for the skin. Hada
Labo’s Air BB Cream offers 10 benefits
and functions, which includes makeup. This 10-in-1 BB Cream brightens your
complexion, perfects your skin tone, protects your skin from UV rays, conceals,
whitens, hydrates, minimizes pores, contains anti-aging, anti-oxidant and oil
control properties. All your skincare needs in one convenient tube!
Among the product highlights include:
1.
Deep Moisturizing
The Hada Labo Air BB Cream contains
Hyaluronic Acid that is naturally present in our cells. Hyaluronic Acid has
natural moisturising effects and is able to retain moisture in the skin. 1 gram
of Hyaluronic Acid is able to hold 6 Liters of water.
2.
Anti-Aging
Hydrolyzed Collagen is known for its
anti-aging properties with its ability to delay the aging process. It is easily
absorbed into the skin, improves moisture circulation and the elasticity of the
skin.
3.
Whitening Care
Arbutin and Vitamin C are the key
ingredients in the whitening function of the Air BB Cream. Arbutin is a
skin-whitening ingredient that prevents the formation
of melanin. Vitamin C which is known for its anti-oxidant properties and
ability to fight free radicals, also has skin-lightening functions and
is able to decrease the development of melanin. enhances skin’s fairness
4.
High Sunscreen Protection
It is formulated with SPF50+ PA+++ that blocks a broad spectrum of
UVA & UVB rays and at the same time gives you
longer lasting protection from the sun.
5.
Oil Control & Pore Minimising
Witch Hazel, a plant extract is another
ingredient used in this product. The Witch Hazel has many wonderful properties
that benefit the skin, among them, the ability to reduce sebum secretion and
refining your pores for a smooth and clear skin. It has also oil absorber particles that keep your face looking matte at all
times.
6. Brightens Complexion & Evens Out
Skintone
Hada Labo’s Air BB Cream comes in two shades: Natural Beige and
Ivory Beige. These natural shades help brighten the skin’s complexion for a
radiant look. It also helps even out skintone and conceals dark spots, fine
lines and blemishes.
The Hada Labo Air BB Cream is fragrance-free, alcohol-free,
mineral oil-free and low irritant on the skin, which makes it ideal for all
skin types including sensitive skin types. The Hada Labo Air BB Cream (40g) will
be available at all leading pharmacies nationwide starting December 2012 at
RM55.90
Hada Labo skincare philosophy:
“PERFECT X
SIMPLE”
For ultimate perfection and ultimate simplicity
Hada Labo
uses the finest, purest and highly effective ingredients to provide you with
the ultimate result of beautiful skin. Inspired by traditional
Japanese beauty wisdom, Hada Labo adopts a “no more no less” philosophy in the
formulation of its products for the “perfect” ingredients ratio to give optimal
results. Unnecessary additives, colorant,
fragrance and mineral oil that will burden the skin are omitted. Only essential
ingredients that are beneficial to the skin are retained to ensure maximum
effectiveness – Only the best for your skin and nothing else...
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