Hada Labo's 10-in-1 Air BB Cream

NEWS RELEASE

21 November 2012                                                                                                

NEW BB CREAM OFFERS COMPLETE CARE

WITH A VELVETY SMOOTH FINISH

Achieve Flawless Look with Hada Labo’s 10-in-1 Air BB Cream

A quick makeup and protection for the skin is what most working women want and a tube of BB Cream would just do the job most of the time. But for some who still find the BB Creams in the market inadequate for their daily usage, then the Hada Labo Air BB Cream may just be the BB Cream every woman is looking for.

With the Hada Labo Air BB Cream you can now achieve smooth and natural look. Upon application of the Air BB Cream, your skin will get a distinctive feel, which is smooth and velvety (which some describe as soft, smooth, silky yet powdery) as well as a clear and matte appearance. Thanks to the innovative formulation using the Silicone Elastomer Blend ingredient that gives the cream the ‘AIR’ light texture. It gives skin unparalleled comfort without leaving the feeling of tackiness or greasiness. The ‘AIR’ texture also enables you to glide the cream onto your face effortlessly. It produces a soft-focus effect on the skin to give it a natural look yet with a good coverage.

This is definitely a revolutionary new BB Cream that is perfect for all working women, offering a quick all-in-one solution for the skin. Hada Labo’s Air BB Cream offers 10 benefits and functions, which includes makeup. This 10-in-1 BB Cream brightens your complexion, perfects your skin tone, protects your skin from UV rays, conceals, whitens, hydrates, minimizes pores, contains anti-aging, anti-oxidant and oil control properties. All your skincare needs in one convenient tube!

Among the product highlights include:

1.    Deep Moisturizing

The Hada Labo Air BB Cream contains Hyaluronic Acid that is naturally present in our cells. Hyaluronic Acid has natural moisturising effects and is able to retain moisture in the skin. 1 gram of Hyaluronic Acid is able to hold 6 Liters of water.

2.    Anti-Aging

Hydrolyzed Collagen is known for its anti-aging properties with its ability to delay the aging process. It is easily absorbed into the skin, improves moisture circulation and the elasticity of the skin.

3.    Whitening Care

Arbutin and Vitamin C are the key ingredients in the whitening function of the Air BB Cream. Arbutin is a skin-whitening ingredient that prevents the formation of melanin. Vitamin C which is known for its anti-oxidant properties and ability to fight free radicals, also has skin-lightening functions and is able to decrease the development of melanin. enhances skin’s fairness

4.    High Sunscreen Protection

It is formulated with SPF50+ PA+++ that blocks a broad spectrum of UVA & UVB rays and at the same time gives you longer lasting protection from the sun.

5.    Oil Control & Pore Minimising

Witch Hazel, a plant extract is another ingredient used in this product. The Witch Hazel has many wonderful properties that benefit the skin, among them, the ability to reduce sebum secretion and refining your pores for a smooth and clear skin. It has also oil absorber particles that keep your face looking matte at all times.

6.    Brightens Complexion & Evens Out Skintone

Hada Labo’s Air BB Cream comes in two shades: Natural Beige and Ivory Beige. These natural shades help brighten the skin’s complexion for a radiant look. It also helps even out skintone and conceals dark spots, fine lines and blemishes.

The Hada Labo Air BB Cream is fragrance-free, alcohol-free, mineral oil-free and low irritant on the skin, which makes it ideal for all skin types including sensitive skin types. The Hada Labo Air BB Cream (40g) will be available at all leading pharmacies nationwide starting December 2012 at RM55.90

Hada Labo skincare philosophy:

“PERFECT X SIMPLE”

For ultimate perfection and ultimate simplicity

Hada Labo uses the finest, purest and highly effective ingredients to provide you with the ultimate result of beautiful skin. Inspired by traditional Japanese beauty wisdom, Hada Labo adopts a “no more no less” philosophy in the formulation of its products for the “perfect” ingredients ratio to give optimal results. Unnecessary additives, colorant, fragrance and mineral oil that will burden the skin are omitted. Only essential ingredients that are beneficial to the skin are retained to ensure maximum effectiveness – Only the best for your skin and nothing else...

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